Scrunchie Is Back

At Scrunchie Is Back, time is part of the process. Each accessory is created thoughtfully — designed to last beyond fast-moving trends. Founder Marie spent six years developing the brand before releasing the pieces for resale, ensuring every detail felt right.

While the brand reinvents the classic hair accessory, it also celebrates traditional craftsmanship. Scrunchie Is Back works closely with French manufacturers, including some recognised as Living Heritage Companies, who preserve generations of artisanal expertise and keep historic craft techniques alive.

Local production is equally important. Wherever possible, pieces are created close to home, following a philosophy that values thoughtful, responsible making.

Scrunchie Is Back is where innovation meets tradition — accessories created at a human pace, with creativity, craftsmanship, and time at the heart of every piece.